Print ads: Who's the guilt?

Cows with good digestion have the guts to do anything. To launch Juice, the new Purina Nutrition Line created to help their digestion, we devised a campaign in which a cow, thanks to its good digestion, has the guts to do a very valiant thing : by exposing the perpetrator of a crime on the farm! The allegorical triumph of good not only restores harmony among the animals, but also makes the cow feel better. Agency: DLV BBDO, Milan. Category: Pharmaceutical & medical Client: Purina Agency: DLV BBDO Milan Country: Italy Art Director: Alberto Agabio Art Director: Luca Guarini Copywriter: Samantha Scaloni Art Director: Paolo Austero Deputy Creative Director: Valentina Amenta Deputy Creative Director: Davide Fiori Account Director: Gloria Leonesio Illustrator: Davide Calluori Illustrator: Daniele Tribi

via Business Feeds

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