Magazines See iPad Sales Grow, but Is It Too Little Too Late?


Don't call it a comeback, at least not yet.

The number of ads purchased in 2013 for iPad editions of magazines rose 16%, according to a study by the Association of Magazine Media and Kantar Media. That's good news for an industry hit by falling ad revenue, but another number stands out in the report: Print ad units were almost unchanged from the year before, down a fraction of a percent

With print revenue comprising more than half of magazine revenues, news that print ad units were steady is a welcome relief. Ad pages are a closely followed indicator of the magazine industry, as the magazines' rates change from publication to publication and often client to client. Read more...

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