British Movie Villains Take Center Stage in New Jaguar Super Bowl Ad


What do you need to be a good movie villain? The usual things: a fast car, a private helicopter, a secret underground headquarters and, of course, a British accent.

Jaguar has revisited that trope in its new Super Bowl commercial titled "British Villains." The spot showcases the new Jaguar F-Type coupe as well as three iconic British actors known for their villainous movie roles: Sir Ben Kingsley, Tom Hiddleston and Mark Strong.

All the stunts for the video were done for real, including the car and helicopter case. Together, they make the spot feel more like a summer blockbuster than a Super Bowl commercial Read more...

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