Case study: Journey


Viva Navigli! Follow Erik as he makes tracks in the new Shaw Runners around this cool neighbourhood in Milan. The creamiest gelatos, fresh coffee hotspots and cool bars along the canals in Navigli. Discover a different side to Milan. #MyTownMyTracks Brand Onitsuka Tiger Campaign title My Town My Tracks (Spring Summer 2014) Description of campaign Discovering the real, raw side of city districts through the lens of the locals – by putting the camera in the hands of those in the know. Client Onitsuka Tiger Client Contact Name Lisa Hogg Client Job Title Head of Brand Management Creative Agency Blast Radius Creative Agency Address, City Amsterdam, Netherlands Creatives Karian Weijers – Art Director Vanessa Inggs – Copywriter Jake Graydon – Motion Designer Planner(s) Simon Neate-Stidson – Strategy Director Producer(s) Eamon Wyse – Producer Account team Lucille Moreau – Client Director Production Company, City 100% Halal Production Company Address Amsterdam, Netherlands Post-production De Grot Photographer Karen Rosetzsky Executive Producer Gijs Determeijer Director Sarah Mathilde Domogala DOP (Director of Photography) Robbie Van Brussel Music title & Artist Star Athlete Audio post-production Star Athlete






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