Google's Efforts to Reverse Ad-Price Declines Aren't Working

Google's ad business has matured into its awkward adolescent years, its latest results showed again Thursday.

The search giant's old friends -- direct-response advertisers -- have been around long enough to know how much they want to spend with Google and how to counter the company's efforts to get them to spend more, especially for mobile ads. And its new friends -- brand advertisers -- are still figuring things out.

As a result, even though Google's ad revenue totaled $14.1 billion in the fourth quarter of 2013, up 17% from the previous year, that growth seems to have stemmed from people clicking on more ads, not advertisers paying more for each ad.

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via Business Feeds

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