Radio: Selfies Radio, Helen Zille

Media: Radio Media: Media Agency: Lowe Brand: Cape Times Geo: Africa, South Africa Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Advertising Agency: Lowe Cape Town, South Africa Creative Director: Kirk Gainsford Art Director: Dane Alexander Copywriter: Jeanine Gomes Producer: Tenille Abrahams Published: May 2013

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