Online: Bell Direct Online #5

Bell Direct targets smarter traders with âWhy be smart, when you can be smarterâ online campaign via Matterhorn.Bell Direct has launched an online campaign targeting active traders which positions Bell Direct as the online broker that helps make 'smart investors smarter'. The campaign runs across all digital channels and includes a content film, banners, pre rolls and microsite.Says Bell Direct CEO Arnie Selvarajah: 'Having been created by Bell Potter, a well recognized broker and not a banker, we have a unique online broking offering. We truly understand the needs of the active trader and this campaign taps into the insight that these people, regardless of where they are or what they are doing, are always fully engaged with the market, just like Bell Direct. And because of that obsession weâ'l always provide smarter opportunities to those who trade with Bell Direct.â The content piece was directed by Gracie Otto, from Filmgraphics Entertainment who said 'It was fun bringing the world of an obsessed trader to life, especially as it has such a nice twist at the end.'Matt Kemsley from Matterhorn added âBell Direct offers best of breed service, in depth research, live streaming and fast and easy platform performance, it really understands its audience, how they engage with the market and the fact that they also have a sense of humour!' Garry Horner from Matterhorn added: 'Arnie demanded stand-out creativity for this campaign, this gave us the opportunity to work with some of the best people in Sydney and let them really flex their muscles, the results speak for themselves and weâre thrilled.' Category: Finance & insurance Client: Bell Direct Agency: matterhorn Production: Filmgraphics Entertainment Country: Australia Director: gracie otto Creative Director: matt kemsley Creative Director: Garry Horner Producer: Anna Fawcett Account Director: Tanya Shattock DoP: Matt Stewart Sound: We Love Jam Post production: Method Studios Editor: Suga Suppiah Planning Partner: Julian Martin Production Manager: Tracey Lee Purmall Client: CEO Arnie Selvarajah Digital Production: BMA, Terry Barnes, Landon Curry & Tom Kutaj Copywriter: Mike Boswell

via Business Feeds

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