Online: BMW M235i Driftmob

Hollywood director Mic Rogers is at the helm of the world's first flashmob with drifting cars in South Africa. Whatâs the best way to showcase the superior driving dynamics of the new BMW M235i Coupé? Interone came up with an unprecedented driving spectacle in Cape Town in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupes took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set with five of the worldâs best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit "The Fast and the Furious"). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. Brand: BMW URL: Media: Online Category: Automotive Agency: Interone Geo: Germany BMW: BMW M235i Driftmob Advertising Agency: Interone, Germany Chief Creative Officer: Michael Ohanian Executive Creative Directors: Max Lederer, Thomas Heinz Creative Directors: Florian Barthelmess, Björn Neugebauer Copywriter: Daniel Ernsting Art Directors: Jonathan Roolf, Christian Petersen, Erik Bierschenk, Till Heumann Accounts: Jan Anderßen, Wolf Bockelmann Production: Julian Holland, Hermann Krug

via Business Feeds

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