Adidas China: This is me

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says.

Advertising Agency: TBWA\Shanghai, China

Group Creative Directors: Patrick Tom, Colin Lee

Creative Director: Kate McMullen

Art Directors: Patrick Tom, Kate McMullen, Kenny Huang

Copywriters: Kate McMullen, Sam San

Agency Producer: Ays Tan

Business Director: Catherine Talpey

Account Director: May Wu

Planner: Phyllis Yip

Director: Paul Geusebroek

Director of Photography: Daniel Bouquet

Production Company: SixToes

Executive Producers: Haydn Evans, Tony Tang

Producer: Sariyanti Sannie

Editor: Brian Ent

Audio Production: Audentity Music & Sound

Post Production: Technicolor Shanghai

via Business Feeds

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