Jamie Oliver leads drive to buy misshapen fruit and vegetables

Asda to sell produce at discount in national trial starting end of January in drive to cut down on food waste

Jamie Oliver, who has led the campaign for improved school meals, is turning his attention to a campaign encouraging shoppers to buy “crooked” carrots, knobbly pears and wonky potatoes, in an effort to reduce food waste.

Misshapen but perfectly edible fruit and vegetables that would otherwise go to waste will be sold by Asda at discounted prices in a national trial starting at the end of January.

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via Business Feeds

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