Unmetric charts the top social media messages of 2014

May the 4th Social media marketing wasn’t the path to riches we all expected it to be in 2014. Facebook approached zero visibility, there were major (and embarrassing) missteps on Twitter and we’re all still trying to figure out how to make Instagram work.

But in the midst of all the turmoil, there were triumphs – brands who found a way to connect with social media users. In turn, those users then shared, liked and commented (okay, rarely commented, but you get the picture), lifting the branded campaign to even higher heights.

Unmetric would like to take you on a little journey back in time with this infographic look at the best of 2014. They call it the “Awesome Things Brands Did in 2014” infographic. I call it inspiration for 2015.

The infographic looks like a subway map with three lines running from top to bottom. Red is YouTube, light blue is Twitter and dark blue is Facebook.

A few campaigns scored big across multiple channels. For example, Microsoft’s May the 4th be With You campaign received 6,000 likes on Facebook and 10,000 retweets on Twitter.

What I love most about this example is its simplicity. Any company of any size could have put this together. Also note that even though Microsoft is referencing a trending pop culture hashtag, they found a way to bring it back to their own business.

Tip: May 4th will happen again in 2015, start planning now!

The other brand to succeed across multiple platforms was Always with their “Like a Girl” campaign. 53 million views on YouTube, 30,000 new fans on Twitter and 21,000 likes on Facebook. Now that’s a success story and they did it by hitting an emotional chord.

awesome-things-brands-did-in-2014-1-638 Unmetric says that the award for the most shares on a single branded Facebook post goes to AMC’s Minion Christmas. The infographic says 21.1 million shares. I don’t see this on the post but I do see “62,469,435 Views”. Wow. It’s also a non-YouTube video which is an indicator of things to come.

Back in October, Mercedes-Benz cracked the Instagram code, adding 20,000 new followers with their “Build your own Mercedes” campaign.

Twitter hashtag awards go to Axe’s #kissforpeace (used 60,000 times), #EsuranceSave30 (300,000 times) and Nike’s #riskeverything (130,000 times).

When you look at the full list, you’ll see a few humorous campaigns and ones that challenged consumers to do something fun. But the majority achieved their goal by delivering an emotional story that resonated with everyone who saw it. Keep that in mind when you plan your strategy for the new year.

via Business Feeds

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