Why Cisco CMO Blair Christie embraces the Internet of Things


It's easy to get overwhelmed by the unprecedented amount of data modern marketers have at their fingertips, but Cisco CMO Blair Christie has managed not only to stay afloat, but to thrive in this new era of marketing

Before taking on her CMO role in 2011, Christie was senior vice president of global corporate communications and investor relations at Cisco. Armed with data, Christie embraced the Internet of Things as she led Cisco's award-winning "Tomorrow Starts Here" brand campaign. The campaign leveraged innovative digital and social technologies as Cisco created "the Internet of Everything for connected cities." Read more...

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