Fast food chains are using apps to speed customers through checkout and drive sales higher

BII Quick Service Restaurants Total US Sales

Fast food chains — dubbed Quick Service Restaurants — have started embracing apps that let customers order ahead of time and pick up in-store. In part, it's about convenience but it's also about helping these retailers drive revenues higher.

Recently, Taco Bell launched a mobile order-ahead app that allows customers to purchase food from the app and pick it up without waiting in line. The app has seen significant early success — with higher average order sales boosting total revenues.

In new research from BI Intelligence, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues. 

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Here are some of the key takeaways: 

In full, the report: 

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