The Art of Planning Before Podcasting


As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning.

The Showrunner hosts Jerod Morris and Jonny Nastor agree that this can sometimes be necessary, but not always the best plan.

Jerod and Jonny begin this episode with a quick discussion about the upcoming Podcast Movement conference and how you can join them without flying to Texas.

Then they dive into the topic of the week: how much research is enough and how much is too much? As you will learn in this episode, this is more art than science, but Jerod and Jonny give you some key metrics to help you along your journey.

In this episode, they discuss:

  • Jonny’s three month idea incubation period from idea to hitting record
  • How to find unique podcasting opportunities in any market
  • Why it is essential that you understand your audience of one
  • Jerod’s advice about the exact time when you need to get to work on your show
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Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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