Algorithm uses personality profile data to improve communication


Sending that first email to an unknown contact can be intimidating. What kind of person are they? Should the email be conversational or to the point? Not to worry, a new tool called Crystal is now offering users a way to understand someone’s communication style before approaching them. The web-based service aims to make communication healthier and more productive, by helping users write emails based on the recipient’s unique personality.

Working primarily through LinkedIn, Crystal analyzes online content written by and about the chosen recipient. This information is then fed into an algorithm that matches all the available web content to a given personality type. The more visible a person is online, the more accurately the algorithm will predict their communication style — a confidence score is also provided. This forms the ‘personality profile’, which is presented as a guide for the writer.

When writing emails, Crystal offers suggestions based on the recipient’s communications, supplying whole templates or responding with alternative approaches as the user composes the email. Users will be told if they’ve written too much, whether to avoid unnecessary sign-offs, or even to include an emoji or two. The aim is to build an empathetic relationship; writing in a way that appeals to the recipient’s personality. Suggestions are not limited to email — Crystal suggests how to approach conversations with a person, down to favorable discussion topics and the way to greet them. Suggestions differ based on the context. For example, if the user was trying to sell something or looking to hire, Crystal takes the approach anxiety out of the situation, ensuring poor communication doesn’t get in the way of business.


In an online-centric world, Crystal’s personality profiling software aims to make communicating and building relationships easier. Could the language of online adverts change depending on the reader’s personality profile?


The post Algorithm uses personality profile data to improve communication appeared first on Springwise.

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