Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters


Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency.

In this week’s episode of The Lede, Jerod Morris and Demian Farnworth (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter what type of content you’re creating.

Jerod has discussed authenticity a lot in relation to podcasts. He wanted to hear Demian’s thoughts on how developing an authentic connection may differ depending on the medium.

Among the topics discussed:

  • Why authenticity is one of the essential elements of a remarkable audience experience
  • How authenticity differs (or does it?) between audio and written content
  • What Erika Napoletano taught Demian about being authentic
  • Why Erika’s version of authenticity and your version are surely different 😉
Click Here to Listen to
The Lede on iTunes
Click Here to Listen on Rainmaker.FM
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Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters appeared first on Copyblogger.

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