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A Break for California Franchise Owners? New Law Gives Them More Control
Franchises allow individuals to go into business knowing they have the backing of the franchisor. This has its advantages and disadvantages. Those positives ad negatives were recently highlighted in California as Gov. Jerry Brown signed into law the strongest franchisee protection rules in the U.S.
One of the benefits of owning a franchise is that it comes with a lot of support from the franchisor. The downside is that, depending on the company, this support comes with some strict rules that franchisees have been claiming greatly favor the franchisor.
The new law, Assembly Bill No. 525 or AB525, gives new rights and protection to franchisees. The law passed with a large majority in the Assembly (56-12) and by 37 to 0 in the Senate. And it also received support from industry players after long negotiations.
Sometimes informally called the “Franchise Bill of Rights,” the new legislation has some revisions regarding the responsibilities of franchisors and franchisees, as specified in the California Franchise Relations Act (CFRA). The main points apply to the termination of a franchise agreement, compensation to the franchisee when an agreement is terminated or renewed, and the sale and transfer of the franchise by the franchisee.
Some of the finer points of the law are:
Franchisors can no longer terminate a franchise before the expiration of its term except for good cause. It is important to note the language. More specifically “good cause” has been a point of contention, and many see this as a gateway for litigation between franchisees and franchisors. But the law goes on to specify and limit good cause to the failure of the franchisee to substantially comply with the lawful requirements imposed upon the franchisee by the franchise agreement.
When a franchise is terminated or not renewed lawfully, the franchisor must purchase all inventory, supplies, equipment, fixtures and furnishings that were purchased under the terms of the franchise agreement. This purchase is to be made at the value of the price that was paid by the franchisee minus depreciation.
Franchisors cannot prevent a franchisee from selling or transferring the franchise whether it is in part, total or a controlling or non-controlling interest, if the person is qualified under the standards for the approval of new or renewing franchisees.
This law is supposed to curb the power franchisors exercise over franchisees. Earlier this year the law’s author, California’s Assembly Majority Leader Chris Holden stated in an official release, “Franchise corporations should not be able to use their dominance to rob franchisees of their livelihood. They should not be able to destroy someone’s future by hiding behind an unjust contract and weak state laws.”
The International Franchise Association was against the legislation for obvious reasons, but in the end Gov. Brown did sign a bill into law after such overwhelming support by the legislature.
California Gov. Jerry Brown Photo via Shutterstock
This article, "A Break for California Franchise Owners? New Law Gives Them More Control" was first published on Small Business Trends
RSS Business Feeds
A Break for California Franchise Owners? New Law Gives Them More Control
Franchises allow individuals to go into business knowing they have the backing of the franchisor. This has its advantages and disadvantages. Those positives ad negatives were recently highlighted in California as Gov. Jerry Brown signed into law the strongest franchisee protection rules in the U.S.
One of the benefits of owning a franchise is that it comes with a lot of support from the franchisor. The downside is that, depending on the company, this support comes with some strict rules that franchisees have been claiming greatly favor the franchisor.
The new law, Assembly Bill No. 525 or AB525, gives new rights and protection to franchisees. The law passed with a large majority in the Assembly (56-12) and by 37 to 0 in the Senate. And it also received support from industry players after long negotiations.
Sometimes informally called the “Franchise Bill of Rights,” the new legislation has some revisions regarding the responsibilities of franchisors and franchisees, as specified in the California Franchise Relations Act (CFRA). The main points apply to the termination of a franchise agreement, compensation to the franchisee when an agreement is terminated or renewed, and the sale and transfer of the franchise by the franchisee.
Some of the finer points of the law are:
Franchisors can no longer terminate a franchise before the expiration of its term except for good cause. It is important to note the language. More specifically “good cause” has been a point of contention, and many see this as a gateway for litigation between franchisees and franchisors. But the law goes on to specify and limit good cause to the failure of the franchisee to substantially comply with the lawful requirements imposed upon the franchisee by the franchise agreement.
When a franchise is terminated or not renewed lawfully, the franchisor must purchase all inventory, supplies, equipment, fixtures and furnishings that were purchased under the terms of the franchise agreement. This purchase is to be made at the value of the price that was paid by the franchisee minus depreciation.
Franchisors cannot prevent a franchisee from selling or transferring the franchise whether it is in part, total or a controlling or non-controlling interest, if the person is qualified under the standards for the approval of new or renewing franchisees.
This law is supposed to curb the power franchisors exercise over franchisees. Earlier this year the law’s author, California’s Assembly Majority Leader Chris Holden stated in an official release, “Franchise corporations should not be able to use their dominance to rob franchisees of their livelihood. They should not be able to destroy someone’s future by hiding behind an unjust contract and weak state laws.”
The International Franchise Association was against the legislation for obvious reasons, but in the end Gov. Brown did sign a bill into law after such overwhelming support by the legislature.
California Gov. Jerry Brown Photo via Shutterstock
This article, "A Break for California Franchise Owners? New Law Gives Them More Control" was first published on Small Business Trends
via Small Business Trends Business Feeds
It's Here! The MozCon Local 2016 Agenda
Posted by EricaMcGillivray
*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticket.)
If you've just remembered that you need to purchase your ticket, do so now:
Buy your MozCon Local 2016 ticket!
Otherwise, let's dig into that agenda!
MozCon Local 2016
Thursday workshops
12:00–12:30pm
Registration
12:30–12:35pm
Introduction and Housekeeping
12:35–12:55pm
The State of Local Search with David Mihm
Already one of the most complex areas in all of search marketing, local has never been more fragmented than it is today. Following a brief summary of the Local Search Ranking Factors, David will give you his perspective on which strategies and tactics are worth paying attention to, and which ones are simply "nice to have."
David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012.
12:55–1:35pm
Local Search Processes with Aaron Weiche, Darren Shaw, Mike Ramsey, and Paula Keller
Panel discussion and Q&A on the best processes to use in marketing local businesses online.
1:35–2:35pm
How to do Competitive Analysis for Local Search with Aaron Weiche, Darren Shaw, David Mihm, Ed Reese, Mary Bowling, Mike Ramsey
Each panelist will demonstrate their methods and the tools they use to audit a specific area of the online presence of a single local business. The end result will be a complete picture of how a thorough competitive analysis for a local business can be done.
2:35–2:50pm
Break
During this time period, each attendee will choose any three 30-minute workshops to attend. Some workshops are offered in all time slots, while others are only offered at specific times. Present your challenges, discuss solutions, and get your burning questions answered in these small groups.
- Tracking and Conversions with Ed Reese
- Solving Problems at Google My Business with Willys DeVoll and Mary Bowling
- Ask Me Anything About Local Search with David Mihm
- Local Targeting of Paid Advertising with Paula Keller
- Using Reviews to Build Your Business with Aaron Weiche
- Local Links with Mike Ramsey
- Citations: Everything You Need to Know with Darren Shaw
- Tracking and Conversions with Ed Reese
- Solving Problems at Google My Business with Willys DeVoll and Mary Bowling
- Ask Me Anything About Local Search with David Mihm
- Local Targeting of Paid Advertising with Paula Keller
- Using Reviews to Build Your Business with Aaron Weiche
- Agency Issues with Mike Ramsey
- Local Links with Darren Shaw
- Tracking and Conversions with Ed Reese
- Solving Problems at Google My Business with Willys DeVoll and Mary Bowling
- Ask Me Anything About Local Search with David Mihm
- Local Targeting of Paid Advertising with Paula Keller
- Using Reviews to Build Your Business with Aaron Weiche
- Local Links with Mike Ramsey
- Citations: Everything You Need to Know with Darren Shaw
4:20–5:00pm
Live Site Reviews
The group will come back together for live site reviews!
5:00–6:00pm
Happy Hour!
Friday conference
Breakfast
9:00–9:05am
Welcome to MozCon Local 2016! with David Mihm
David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012.
9:05–9:35am
Feeding the Beast: Local Content for RankBrain with Mary Bowling
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Mary Bowling's been in SEO since 2003 and has specialized in local SEO since 2006. When she's not writing about, teaching, consulting, and doing internet marketing, you'll find her rafting, biking, and skiing/snowboarding in the mountains and deserts of Colorado and Utah.
9:35–10:05am
Local Links: Tests, Tools, and Tactics with Mike Ramsey
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.
Mike Ramsey is the president of Nifty Marketing and a founding faculty member of Local University. He is a lover of search and social with a heavy focus in local marketing and enjoys the chess game of entrepreneurship and business management. Mike loves to travel and loves his home state of Idaho.
10:05–10:35am
Citation Investigation! with Darren Shaw
Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands.
Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He's widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.
10:35–10:55am
AM Break
10:55–11:20am
Technical Site Audits for Local SEO with Lindsay Wassell
Onsite SEO success lies in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Lindsay Wassell's been herding bots and wrangling SERPs since 2001. She has a zeal for helping small businesses grow with improved digital presence. Lindsay is the CEO and founder of Keyphraseology.
11:20–11:45am
Optimizing and Hacking Email for Mobile with Justine Jordan
Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.
In addition to being an email critic, cat lover, and explain-a-holic, Justine Jordan also heads up marketing for Litmus, an email testing and analytics platform. She’s strangely passionate about email, hates being called a spammer, and still codes like it's 1999.
11:45am–12:10pm
Understanding App-Web Convergence and the Impending App Tsunami with Emily Grossman
People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.
Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, and she has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (ASO).
12:10–12:35pm
Building Customer Love and Loyalty in a Mobile World with Robi Ganguly
How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale.
Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. A native Seattleite, Robi enjoys building relationships, running, reading, and cooking.
12:35–1:35pm
Lunch
1:35–2:05pm
The Past, Present, and Future of Local Listings with Luther Lowe and Willys Devol
Two of the biggest kids on the local search block, Google and Yelp, share their views on the changing world of local listings, their place in the broader world of local search, and what you can do to keep up, in this Q&A moderated by David Mihm.
Luther Lowe is VP of Public Policy at Yelp.
Willys Devol is the content strategist for Google My Business, and he spends his time designing and writing online content to help business owners enhance their presence online. He's also a major proponent of broccoli and gorillas.
2:05–2:35pm
Fake It Til You Make It: Brand Building for Local Businesses with Paula Keller
Explore real-world examples of how your local business can establish a brand that both customers and Google will recognize and reward.
As Director of Account Management at Search Influence, Paula Keller strategizes with businesses on improving their search, social, and online ads results, and she works to scale those tactics for her team's 800+ local business clients. Paula views online marketing the same way she views cooking (her favorite way to spend her free time): trends come and go, but classic tactics are always the foundation of success!
2:35–3:05pm
Your Marketing Team is Larger Than You Think with Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing bullshit into real strategies to grow your business. After 10+ years, she's (almost) seen it all. It's true, Dana will meet with you and teach you the ways of the digital world, but she is also a fan of the random fact. Kick Point often celebrates "Watershed Wednesday" because of Dana's diverse work and education background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.
3:05–3:25pm
PM Break
3:25–3:55pm
Mo' Listings, Mo' Problems: Managing Enterprise-Level Local Search with Cori Shirk
Listings are everyone's favorite local search task...not. Cori takes you through how to tackle them at large scale, keep up, and not burn out.
Cori Shirk is a member of the SEO team at Seer Interactive, where she specializes in managing enterprise local search accounts and guiding strategy across all of Seer's local search clients. When she's not sitting in front of a computer, you can usually find her out at a concert enjoying a local craft beer.
3:55–4:10pm
The Enterprise Perspective on Local Search with Matthew Moore
Learn how the person responsible for local visibility across a portfolio of nearly 1,000 locations tackles this space on a daily basis. Matthew from Sears Home Services shares his experiences and advice in this Q&A moderated by David Mihm.
Matthew Moore is Senior Director, Marketing Analytics at Sears Holdings Corporation.
4:10–4:40pm
How to Approach Social Media Like Big Brands with Adria Saracino
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope...the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
Adria Saracino is a digital strategist whose marketing experience spans mid-stage startups, agency life, and speaking engagements at conferences like SearchLove and Lavacon. When not marketing things, you can see her cooking elaborate meals and posting them on her Instagram, @emeraldpalate.
4:40–5:10pm
Analytics for Local Marketers: The Big Picture and the Right Details with Rand Fishkin
Are your marketing efforts taking your organization where it needs to go, or are they just boosting your vanity metrics? Rand explains how to avoid being misled by the wrong metrics and how to focus on the ones that will keep you moving forward. Learn how to determine what to measure, as well as how to tie it to objectives with clear, concise, and useful data points.
Rand Fishkin uses the ludicrous title "Wizard of Moz." He’s the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org.
6:00–10:00pm
MozCon Local Networking Afterparty, location TBA
Join your fellow attendees and Moz and LocalU staff for a networking party after the conference. Light appetizers and drinks included. See you there!
Buy your MozCon Local 2016 ticket!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Business Feeds
Web.com Introduces Safe Email with Encryption for Business
Do you ever get the sneaking suspicion your email isn’t as secure as it could be? For the everyday, you probably don’t give email security much thought. But when sending confidential information and business files extra protection may be a good idea.
What this boils down to is sometimes you just need a little more security.
That’s the idea behind Web.com’s new email encryption service. Called Secure Mail with Guard Encryption, the new service is provided through Web.com’s affiliated brand Network Solutions.
This video shows more about how the process works:
“While regular email is secure enough for everyday communications, small business owners often need the added security of email encryption,” stated Jason Teichman, executive vice president and chief operating officer of Web.com in a company release. “Guard Encryption provides an added layer of security that will let our customers send and/or store their private or confidential communications and files with confidence.”
Web.com is known for its online tools designed for small business owners. The company offers Internet services such as online marketing, build-it-yourself websites, eCommerce, and hosting. But this new service will add online security to the list.
Web.com’s tools and services are all aimed at saving time and frustration for small business owners.
According to the company, Secure Mail works by using PGP technology. PGP is a data encryption program that uses various “keys” to safely send emails and ensure only the intended recipients can read them. There are keys for the sender to secure the email, and keys for the recipient to unlock and read the email.
But Web.com claims all the complexity of PGP is completely transparent. This means that to use it neither sender nor recipient actually needs to know which key to use. Instead when you want to send an encrypted email all you have to do is click the “send secure” button that located in the upper right corner.
Once the send secure button is turned on, Secure Mail automatically selects the right key to encrypt the email. Once sent all the recipient must do is open the email. Send Secure will again select the appropriate key to unlock the message without the recipient needing to do anything different.
It’s simple security without the need for any tech knowledge or complicated extra steps.
With a Secure Mail plan you get PGP email encryption and a number of other features. Features include tamper proof Encryption Guard that lets user “sign” an email and notifies a recipient if the email is altered in anyway. You also get 10GB email storage and 15GB files storage, an online productivity calendar, and mobile access to email, files, and calendar.
You can sign up for a Secure Mail plan through Network Solutions. Pricing starts at $7.74 a month.
Image: Web.com/YouTube
This article, "Web.com Introduces Safe Email with Encryption for Business" was first published on Small Business Trends
RSS Business Feeds
Web.com Introduces Safe Email with Encryption for Business
Do you ever get the sneaking suspicion your email isn’t as secure as it could be? For the everyday, you probably don’t give email security much thought. But when sending confidential information and business files extra protection may be a good idea.
What this boils down to is sometimes you just need a little more security.
That’s the idea behind Web.com’s new email encryption service. Called Secure Mail with Guard Encryption, the new service is provided through Web.com’s affiliated brand Network Solutions.
This video shows more about how the process works:
“While regular email is secure enough for everyday communications, small business owners often need the added security of email encryption,” stated Jason Teichman, executive vice president and chief operating officer of Web.com in a company release. “Guard Encryption provides an added layer of security that will let our customers send and/or store their private or confidential communications and files with confidence.”
Web.com is known for its online tools designed for small business owners. The company offers Internet services such as online marketing, build-it-yourself websites, eCommerce, and hosting. But this new service will add online security to the list.
Web.com’s tools and services are all aimed at saving time and frustration for small business owners.
According to the company, Secure Mail works by using PGP technology. PGP is a data encryption program that uses various “keys” to safely send emails and ensure only the intended recipients can read them. There are keys for the sender to secure the email, and keys for the recipient to unlock and read the email.
But Web.com claims all the complexity of PGP is completely transparent. This means that to use it neither sender nor recipient actually needs to know which key to use. Instead when you want to send an encrypted email all you have to do is click the “send secure” button that located in the upper right corner.
Once the send secure button is turned on, Secure Mail automatically selects the right key to encrypt the email. Once sent all the recipient must do is open the email. Send Secure will again select the appropriate key to unlock the message without the recipient needing to do anything different.
It’s simple security without the need for any tech knowledge or complicated extra steps.
With a Secure Mail plan you get PGP email encryption and a number of other features. Features include tamper proof Encryption Guard that lets user “sign” an email and notifies a recipient if the email is altered in anyway. You also get 10GB email storage and 15GB files storage, an online productivity calendar, and mobile access to email, files, and calendar.
You can sign up for a Secure Mail plan through Network Solutions. Pricing starts at $7.74 a month.
Image: Web.com/YouTube
This article, "Web.com Introduces Safe Email with Encryption for Business" was first published on Small Business Trends
via Small Business Trends Business Feeds
5 Alternative Ways To Share Content Other Than Social Media
When you want to get your content in front of new readers, tapping into the dozens of targeted platforms on social media is an obvious choice. Whether you share a blog post on Facebook or an infographic on Twitter, social media outlets boast millions of users. These established, engaged audiences give you a chance to not only get your content read, but also shared frequently.
However, there are times when you’ll need to go beyond normal social media sharing. Maybe you’ve found that your target market isn’t as active on traditional social sites as they are elsewhere. Or maybe you feel you’ve gained as much as you can from posting content to Twitter, Facebook, Instagram and similar services. If you want to grow your audience further, you’ll need to think outside of the box when it comes time to share content.
Fortunately, there are plenty of options to share content besides the major social media sites. When you’re ready to take this step, pay particular attention to sites where you can share content that other people will then curate from, allowing you to get even more bang for your social buck. Here are five alternative ways to share content other than social media platforms to consider.
Scoop.it
On Scoop.it, you can share content on specific boards that are centered around the niche topics and keywords that are relevant to your business, your industry and your audience. People start to follow your content boards – similar to Pinterest – which can drive a lot of relevant traffic to your website as a result.
Add your own unique perspective to each article that you “scoop”, and share it not only to your content category but also on your website, blog and more. Many professionals rely on Scoop.it for their own content curation efforts, so posting your work here will increase your chances of having it be shared by others.
Triberr
Dubbing itself “A community of talented Bloggers and Influencers come together to read and share great content,” Triberr is another targeted place to share content other than social media.
To use Triberr, join specific tribes or groups of people sharing a specific category. By joining tribes that are related to your industry and interests, you can share content with a group of people eager to both read and share it with others. You can locate tribes exploring everything from SEO to women’s issues – there’s never a shortage of niches for you to tap into and grow your tribe.
Email Marketing
Email marketing has proven to have a consistently high conversion rate, and sharing your content to your email list is a sure-fire way to have your content reach those who are interested in what you have to say.
You can email your list a digest of content on a regular basis, including your own fresh content and interesting pieces you’ve curated from reading others’ work. Or, send your blog posts out as an email, and include the entire text of the blog in the email message itself. Before you launch, make sure that your email service provider is setup to handle the format, graphics, and links that you want to include. If your service provider has an RSS option, use it to translate your already-published content into your email.
Video Marketing
Not everyone enjoys reading and translating text and copy. Instead, sharing your content via video can be a great way to expand your reach. In fact, HubSpot shows that 40 percent of people respond better to visual information than written, making videos a relevant and useful option.
Videos can quickly be uploaded to a variety of sharing sites, as well as embedded in your website and sent to email subscribers. As with all content, simply creating a video or audio clip isn’t enough – you need to share and promote it. By adding it to your landing pages, email signature, and sharing sites such as Vimeo and even Google Hangouts, you’ll be able to send your content to thousands of new people without using social media.
Guest Posting
Creating guests posts on popular business news sites such as Inc., Forbes, and Entrepreneur can be a great way to share your thoughts without using social media. When you guest post, you not only reach the audience of a much larger website, you also get the credibility of the larger site as a tacit endorsement when people read your content.
When executed correctly, guest posting can bring tremendous additional traffic to your website and landing pages, while also creating buzz around your ideas, visibility and the ability to position yourself as a thought leader in your field. The secret to successful guest posting? Being selective about where you publish. Consider all of your content sharing options and select only those that will position you and/or your brand in the best possible light.
Sharing your content doesn’t have to end with the main players of social media like Facebook and Twitter. By adopting these five alternative ways to share content other than social media, you’ll find and reach a new audience of engaged readers, viewers, and listeners every time you produce new content.
Where else do you share content outside of social media?
Crop Dusting Photo via Shutterstock
This article, "5 Alternative Ways To Share Content Other Than Social Media" was first published on Small Business Trends
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- Japan Seeks Tech Revival With Artificial Intelligence
- No Credit History? Your Smartphone Usage Will Do
- A Break for California Franchise Owners? New Law G...
- A Break for California Franchise Owners? New Law G...
- It's Here! The MozCon Local 2016 Agenda
- Web.com Introduces Safe Email with Encryption for ...
- Web.com Introduces Safe Email with Encryption for ...
- 5 Alternative Ways To Share Content Other Than Soc...
- 5 Alternative Ways To Share Content Other Than Soc...
- Why You Should Invest In Inbound Marketing Before ...
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- Wow Your Staff With These Clever Employee Gift Ideas
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