Truly Memorable: Does Your Business Have a Niche?

Successful businesses find a product or service niche and learn how to excel in it. Entrepreneurs should find their niche before even drafting a business plan, but those who are already getting a business off the ground and want to become more focused can still play catch-up.

Custom Vans shoes

photo credit: Koma Indo / Flickr

Read on to find out how to identify a business’ unique niche and learn how to target particular audiences.

What Is a Niche Market?

A niche market is a focused area of a general industry that targets a specific customer base and provides specialized products or services. Entrepreneurs should find a niche market that is currently underserved and find ways to provide much-needed products or services to that market, in particular.…

The post Truly Memorable: Does Your Business Have a Niche? appeared first on SMALL BUSINESS CEO.



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