Tempted To Take Marketing In-House? Consider These Risks First

Marketing is one of your business’s most vital functions. It helps establish your brand, attract new clients, and drives profits.

Because marketing is intensely personal, though, many companies feel strongly that it’s a process that should be handled in-house. Their philosophy: no one knows your company like you, so who better to sell your services? Before moving your marketing in-house, however, there are a number of concerns you need to address.

The Strategies

Business marketing is constantly evolving, and if you don’t have an in-house marketing department devoted to this work, you may quickly discover that practices you thought were tried and true are now obsolete.…

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