How hotels are trying to attract remote workers

THE BUSY worker looks at the clock on her laptop and discovers that it is nearly 1pm. Time for lunch. So she picks up the phone and asks to speak to room service. A hot meal appears 20 minutes later; no need to bother with the cooking or washing up.

If that vision appeals, you could be a potential customer for one of the many hotel groups that are trying to induce people to rent a room for use as an office. The idea makes a certain amount of sense. Hotel rooms are short of guests during the pandemic; some workers may find it too difficult (or boring) to sit at the kitchen table every day.

The big chains are rushing to test out the size of this market. Hilton has launched a new service called Workspaces in America, Britain and Canada which gives workers the chance to use the gym or swimming pool (where available) and complimentary bicycle hire. The Wyndham chain is offering worker packages at hotels in California, Florida and South Carolina.

Hotels have long made good money out of the business market, catering for business travellers, conferences and team get-togethers. They have also recognised that they need a good Wi-Fi signal to appeal to laptop-toting businesspeople. But renting rooms by the day has traditionally been aimed at a rather different slice of the market from the solitary desk jockey.


via Business Feeds

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