Read Next Job, Best Job If You’re Ready for Change

next-job-best-job.png

“Can you help me figure out what I actually do?”

Yes. That was an actual question from one of my oldest friends who started her career as a highly paid biomedical engineer, then decided to pursue her dream of being a professional singer.

In order to supplement her income and work during her downtime, she took a retail job. And, of course, proceeded to lose the retail job during the pandemic.

As of this minute, she’s what I’d call a virtual marketing assistant to a small business owner. She’s been exploring the world of freelance work where she’s put her engineering organizational skills to use in project management and her artistic and design skills to use doing small marketing projects.

Her next step is transforming her skills and talents into either a freelance career or a new job.

I think I’m going to send her my review copy of Next Job, Best Job: A Headhunter’s 11 Strategies to Get Hired Now by Rob Barnett.

If You’re a Freelancer or Solopreneur — this Book is For You Too!

Don’t stop reading because you’re not in the market for a full-time job! The principles Rob Barnett covers in Next Job definitely apply to you!

Rob Barnett reimagines today’s career search and offers a proven process to land the right job (or client) fast.

This book is written for job hunters. But a lot of his advice applies to freelancers, consultants, and solopreneurs as well. In fact, the one complaint I have about this book is that it’s targeted at folks looking for employment but everything he recommends will be just as useful for solopreneurs and startups who are looking for that first long-term customer.

Let’s face it, there’s really no difference between marketing your skills and marketing a product or service. I think that Next Job, Best Job is a terrific gap filler for new solopreneurs and freelancers who are looking for that first client.

In just 11 short chapters, job and client hunters will take a journey through a process that incorporates just as many mindset strategies as job-hunting strategies.

Rob Barnett Turns the Dreaded Job Search Upside Down

Rob Barnett is a two-time entrepreneur with five decades of experience working for successful media companies. He has advised thousands of job seekers and heads of companies. With that kind of experience, he has a unique approach to helping anyone find the right job (or client).

But what makes him the ideal person to write this book is his personal journey through the modern job-hunting process. He even coined a hashtag for it #iBJA (in between jobs again).

Here’s what happened. Tell me you don’t see parallels to some really solid marketing strategy here.

After being out of work for more than six months and anger, frustration, and fear taking permanent residence in his psyche, Barnett picked up his iPhone and clicked the record button.

He opened up about his career and his concern about supporting his family. He spoke with unbridled vulnerability with the goal of reaching everyone who was in the same boat. His philosophy was to create a tribe and work together.

Needless to say, the video went viral. Since then, he’s created a new short video focused on getting people back to work.

And this led to a career transforming call when someone asked him if he was a headhunter. Without thinking he said “Yes” and has never looked back. Just a few minutes after the call he realized that he had never considered being a headhunter. But that this was the perfect job that would leverage his extensive executive experience.

Is Your A-HA Moment Just Around the Corner?

Next Job, Best Job starts your A-Ha journey via 11 self-care strategies that are designed to take you from where you are now, to where you’re excited to be.

At the end of the day, you’ll come away with valuable and actionable tips that you can take to the bank. Here are just a few:

Rebrand yourself with a unique and easy-to-remember-and-refer headline. Burnett calls it your North Star. I call it a personal brand or what you want to be known for.

Embrace an “Entrepreneur-tude”. See, I told you this was ideal for the freelancer and solopreneur! You’ve already got this one down. It simply means being fluid and flexible and embracing and taking advantage of change.

Market yourself. Whether you’re looking for a job or a client, you’re going to need to market yourself. Regardless, you’ll need a powerful LinkedIn profile. Burnett provides tons of helpful tips on exactly how to write it up.

Build your tribe. Like all good marketers, you’ll want to build a networking community where you offer support and get support. One rule — no pity parties allowed.

What I Loved About Next Job, Best Job

I’m generally not a fan of employment books. But Next Job, Best Job is different. I’m an entrepreneur and when I read this, it really resonated with me.

For one thing, Rob Barnett’s point is that you should be “working on your next job while you’re still working at the old one.” That means that as a freelancer or self-employed person you need to constantly be networking. After all, every client is your next job.

Another great thing about this book is that it is very practical. Barnett tells you specifically what to do and when with checklists of questions for every step in the process.

Why I Think Every Entrepreneur Should Have a Copy of Next Job, Best Job

I think every entrepreneur, freelancer, or solopreneur should have a copy of Next Job, Best Job because it doesn’t treat marketing yourself like some corporate activity. It incorporates all the practical elements of personal branding and marketing to a customer of one.

So, whether you’re looking for your next full-time gig or your next big client, Bob Burnett will guide you through the process, transform how you see yourself and your business and lead you to your Next Job, Best Job.

Image: amazon

This article, "Read Next Job, Best Job If You’re Ready for Change" was first published on Small Business Trends



via Small Business Trends Business Feeds

Read Next Job, Best Job If You’re Ready for Change

next-job-best-job.png

“Can you help me figure out what I actually do?”

Yes. That was an actual question from one of my oldest friends who started her career as a highly paid biomedical engineer, then decided to pursue her dream of being a professional singer.

In order to supplement her income and work during her downtime, she took a retail job. And, of course, proceeded to lose the retail job during the pandemic.

As of this minute, she’s what I’d call a virtual marketing assistant to a small business owner. She’s been exploring the world of freelance work where she’s put her engineering organizational skills to use in project management and her artistic and design skills to use doing small marketing projects.

Her next step is transforming her skills and talents into either a freelance career or a new job.

I think I’m going to send her my review copy of Next Job, Best Job: A Headhunter’s 11 Strategies to Get Hired Now by Rob Barnett.

If You’re a Freelancer or Solopreneur — this Book is For You Too!

Don’t stop reading because you’re not in the market for a full-time job! The principles Rob Barnett covers in Next Job definitely apply to you!

Rob Barnett reimagines today’s career search and offers a proven process to land the right job (or client) fast.

This book is written for job hunters. But a lot of his advice applies to freelancers, consultants, and solopreneurs as well. In fact, the one complaint I have about this book is that it’s targeted at folks looking for employment but everything he recommends will be just as useful for solopreneurs and startups who are looking for that first long-term customer.

Let’s face it, there’s really no difference between marketing your skills and marketing a product or service. I think that Next Job, Best Job is a terrific gap filler for new solopreneurs and freelancers who are looking for that first client.

In just 11 short chapters, job and client hunters will take a journey through a process that incorporates just as many mindset strategies as job-hunting strategies.

Rob Barnett Turns the Dreaded Job Search Upside Down

Rob Barnett is a two-time entrepreneur with five decades of experience working for successful media companies. He has advised thousands of job seekers and heads of companies. With that kind of experience, he has a unique approach to helping anyone find the right job (or client).

But what makes him the ideal person to write this book is his personal journey through the modern job-hunting process. He even coined a hashtag for it #iBJA (in between jobs again).

Here’s what happened. Tell me you don’t see parallels to some really solid marketing strategy here.

After being out of work for more than six months and anger, frustration, and fear taking permanent residence in his psyche, Barnett picked up his iPhone and clicked the record button.

He opened up about his career and his concern about supporting his family. He spoke with unbridled vulnerability with the goal of reaching everyone who was in the same boat. His philosophy was to create a tribe and work together.

Needless to say, the video went viral. Since then, he’s created a new short video focused on getting people back to work.

And this led to a career transforming call when someone asked him if he was a headhunter. Without thinking he said “Yes” and has never looked back. Just a few minutes after the call he realized that he had never considered being a headhunter. But that this was the perfect job that would leverage his extensive executive experience.

Is Your A-HA Moment Just Around the Corner?

Next Job, Best Job starts your A-Ha journey via 11 self-care strategies that are designed to take you from where you are now, to where you’re excited to be.

At the end of the day, you’ll come away with valuable and actionable tips that you can take to the bank. Here are just a few:

Rebrand yourself with a unique and easy-to-remember-and-refer headline. Burnett calls it your North Star. I call it a personal brand or what you want to be known for.

Embrace an “Entrepreneur-tude”. See, I told you this was ideal for the freelancer and solopreneur! You’ve already got this one down. It simply means being fluid and flexible and embracing and taking advantage of change.

Market yourself. Whether you’re looking for a job or a client, you’re going to need to market yourself. Regardless, you’ll need a powerful LinkedIn profile. Burnett provides tons of helpful tips on exactly how to write it up.

Build your tribe. Like all good marketers, you’ll want to build a networking community where you offer support and get support. One rule — no pity parties allowed.

What I Loved About Next Job, Best Job

I’m generally not a fan of employment books. But Next Job, Best Job is different. I’m an entrepreneur and when I read this, it really resonated with me.

For one thing, Rob Barnett’s point is that you should be “working on your next job while you’re still working at the old one.” That means that as a freelancer or self-employed person you need to constantly be networking. After all, every client is your next job.

Another great thing about this book is that it is very practical. Barnett tells you specifically what to do and when with checklists of questions for every step in the process.

Why I Think Every Entrepreneur Should Have a Copy of Next Job, Best Job

I think every entrepreneur, freelancer, or solopreneur should have a copy of Next Job, Best Job because it doesn’t treat marketing yourself like some corporate activity. It incorporates all the practical elements of personal branding and marketing to a customer of one.

So, whether you’re looking for your next full-time gig or your next big client, Bob Burnett will guide you through the process, transform how you see yourself and your business and lead you to your Next Job, Best Job.

Image: amazon

This article, "Read Next Job, Best Job If You’re Ready for Change" was first published on Small Business Trends



RSS Business Feeds

3 Ways to Strengthen Corporate Training in a Remote-Centered World

corporate-training-in-a-remote-centered-world.png

If you’re shifting to a remote team, your company’s training program might fall to the wayside. If you’ve always trained people in person, but are now operating solely online, it’s easy to send training materials to new hires through email and call it a day.

Emailing new hires a training manual isn’t sufficient and it won’t benefit your company.

Improve Corporate Training in Remote Workplaces

Right now, it’s more important than ever that you have strong team members properly trained to get targeted results. Although it might seem impossible to thoroughly train a remote team, it just takes a few adjustments to your usual training routine.

1. Use a professional video recording system

Giant corporations like IBM and Microsoft maximize their training sessions by having employees watch pre-recorded meetings, presentations, and training sessions. Recorded videos drastically reduce the amount of time required to train an employee. However, it’s important that pre-recorded training materials be produced with high-quality audio and video and be easy to access remotely.

Intelligent Video Solutions makes this possible with a corporate training video system that not only captures video, but catalogs each recorded presentation in a way that specifically supports future training. For example, all recordings are securely stored in the cloud and are accessible from anywhere using a browser. Each video can be annotated with comments, which become text-searchable, and access to each video in the training library is controlled by user groups.

Video training libraries have always been beneficial to corporate teams training in person. Today, they’re even more beneficial since they make it easy to securely train remote team members all across the world.

2. Prioritize feedback from new hires during training

Fresh eyes from new hires are your best chance at identifying and strengthening weak areas in your corporate training program. When you’re used to company procedures, systems, and software, it’s sometimes hard to tell if something isn’t working right. Familiarity with a system tends to mask all the workarounds you created for that system early on.

The best thing you can do for your organization is prioritize gathering feedback from new hires. While not all of their frustrations will be the result of a flaw in the system, they’ll be able to catch things only a fresh pair of eyes can see.

Receiving and acting on feedback can boost employee satisfaction

According to remote work statistics published by Flexjobs, 57% of remote employees are satisfied with their jobs compared to 51% of traditional office employees. Employee satisfaction directly impacts the effort they put into onboarding, guiding, and helping new hires. Employees who love their job tend to go out of their way to help new team members acclimate to the company’s way of doing things.

You can increase an employee’s level of satisfaction by actively soliciting feedback and making appropriate changes based on that feedback. This applies to everyone, not just new hires.

For example, if an employee provides feedback about a company process that is difficult or ineffective, look into the process to pinpoint the issue and become committed to making it better. Ask the employee for their ideas and then implement changes to improve the process.

3. Prioritize company culture as part of your training

Never underestimate the power of fostering a strong, cohesive company culture during the training process. Remember, your new hires will take on the attitudes and habits of those who train them.

Demonstrating the right attitude and habits is easy when you’re training in person because it can be immediately observed. However, when training new hires remotely, your trainers need to go out of their way to model company culture in every interaction at all times, even in text messages and emails. This will ensure that your new hires adopt the proper company culture from the start.

Keep training a top priority to get targeted results

Your company’s success hinges on how well your employees are trained to perform their duties to your standards. Unfortunately, the importance of training is often underestimated in the corporate world. Often, companies hire experienced professionals and expect them to perform without any formal training.

Training isn’t just for newbies to an industry. A training program brings an employee’s skills into alignment with the company’s brand, expectations, and priorities. An employee can be a top expert in their field and will still fail in their position without proper training.

Thorough and effective training is central to developing a strong team that represents your brand and most importantly, gets targeted results.

Image: Depositphotos

This article, "3 Ways to Strengthen Corporate Training in a Remote-Centered World" was first published on Small Business Trends



RSS Business Feeds

3 Ways to Strengthen Corporate Training in a Remote-Centered World

corporate-training-in-a-remote-centered-world.png

If you’re shifting to a remote team, your company’s training program might fall to the wayside. If you’ve always trained people in person, but are now operating solely online, it’s easy to send training materials to new hires through email and call it a day.

Emailing new hires a training manual isn’t sufficient and it won’t benefit your company.

Improve Corporate Training in Remote Workplaces

Right now, it’s more important than ever that you have strong team members properly trained to get targeted results. Although it might seem impossible to thoroughly train a remote team, it just takes a few adjustments to your usual training routine.

1. Use a professional video recording system

Giant corporations like IBM and Microsoft maximize their training sessions by having employees watch pre-recorded meetings, presentations, and training sessions. Recorded videos drastically reduce the amount of time required to train an employee. However, it’s important that pre-recorded training materials be produced with high-quality audio and video and be easy to access remotely.

Intelligent Video Solutions makes this possible with a corporate training video system that not only captures video, but catalogs each recorded presentation in a way that specifically supports future training. For example, all recordings are securely stored in the cloud and are accessible from anywhere using a browser. Each video can be annotated with comments, which become text-searchable, and access to each video in the training library is controlled by user groups.

Video training libraries have always been beneficial to corporate teams training in person. Today, they’re even more beneficial since they make it easy to securely train remote team members all across the world.

2. Prioritize feedback from new hires during training

Fresh eyes from new hires are your best chance at identifying and strengthening weak areas in your corporate training program. When you’re used to company procedures, systems, and software, it’s sometimes hard to tell if something isn’t working right. Familiarity with a system tends to mask all the workarounds you created for that system early on.

The best thing you can do for your organization is prioritize gathering feedback from new hires. While not all of their frustrations will be the result of a flaw in the system, they’ll be able to catch things only a fresh pair of eyes can see.

Receiving and acting on feedback can boost employee satisfaction

According to remote work statistics published by Flexjobs, 57% of remote employees are satisfied with their jobs compared to 51% of traditional office employees. Employee satisfaction directly impacts the effort they put into onboarding, guiding, and helping new hires. Employees who love their job tend to go out of their way to help new team members acclimate to the company’s way of doing things.

You can increase an employee’s level of satisfaction by actively soliciting feedback and making appropriate changes based on that feedback. This applies to everyone, not just new hires.

For example, if an employee provides feedback about a company process that is difficult or ineffective, look into the process to pinpoint the issue and become committed to making it better. Ask the employee for their ideas and then implement changes to improve the process.

3. Prioritize company culture as part of your training

Never underestimate the power of fostering a strong, cohesive company culture during the training process. Remember, your new hires will take on the attitudes and habits of those who train them.

Demonstrating the right attitude and habits is easy when you’re training in person because it can be immediately observed. However, when training new hires remotely, your trainers need to go out of their way to model company culture in every interaction at all times, even in text messages and emails. This will ensure that your new hires adopt the proper company culture from the start.

Keep training a top priority to get targeted results

Your company’s success hinges on how well your employees are trained to perform their duties to your standards. Unfortunately, the importance of training is often underestimated in the corporate world. Often, companies hire experienced professionals and expect them to perform without any formal training.

Training isn’t just for newbies to an industry. A training program brings an employee’s skills into alignment with the company’s brand, expectations, and priorities. An employee can be a top expert in their field and will still fail in their position without proper training.

Thorough and effective training is central to developing a strong team that represents your brand and most importantly, gets targeted results.

Image: Depositphotos

This article, "3 Ways to Strengthen Corporate Training in a Remote-Centered World" was first published on Small Business Trends



via Small Business Trends Business Feeds

Spotlight: ZeroBounce Solves a Problem Many Businesses Don’t Know They Have

You can’t hope to make an impact with email marketing if your messages don’t get delivered. Many businesses may not realize the effect of undeliverable emails. But ZeroBounce has started opening some eyes. Read about the business and its unique offering in this week’s Small Business Spotlight.

What the Business Does

Offers an email validation and deliverability solution.

Founder and CEO Liviu Tanase told Small Business Trends, “It can be easy to take for granted when an email lands in the inbox. This isn’t always the case. They can end up in the spam folder and sometimes they are not delivered at all. Our service improves deliverability: we help emailers land in the inbox. The people who create email newsletters and promotions work hard on them and there are expenses involved.

“You’d be surprised how inefficient email marketing can become when deliverability begins to deteriorate. It’s not if that happens, it’s when. Email lists degrade fast – on average, around 22% of a database is no longer safe to use in a year.”

Business Niche

Accuracy.

Tanase says, “We have a 98% accuracy and because we believe in what we do. We have a money-back guarantee. That’s extremely rare in the email validation space.”

How the Business Got Started

To help businesses.

Tanase explains, “We were confident in our product and wanted to make our own contribution to the email space. Our customers’ goal is our goal – we want to help them land in the inbox. The tools we provide all work together to accomplish this goal.”

Biggest Win

Getting some major recognition.

Tanase says, “We first made the Inc. 5000 list in 2019. We were all very excited and it’s always a privilege to be recognized for the work you do. It occurred to me that it’s one thing to receive this honor, but what if we could even rank higher? Instead of resting on laurels, we decided to work harder.

“It worked and for the second time, we made the Inc. 5000 list. In 2020, we jumped to number 40 on this list of the fastest-growing companies in the U.S. Also, this year, ZeroBounce took number 9 on the Inc. 5000 Regionals Florida list.

“It was great feedback and also had an incredible impact on our reputation in the industry. It opened the door to a lot of new partnerships and collaborations.”

Biggest Risk

Creating a solution for a problem many customers didn’t know existed.

Tanase explains, “While we knew the email validation platform we built was critical for the market and our customers today, they didn’t widely understand it when we started.”

Lesson Learned

Put support systems in place to support growth early on.

Tanase says, “It’s obviously only in hindsight that you can really look back and determine how closely you were able to match supply and demand with your product. No one really gets it just right, but certainly the closer you can get, the better the customer experience and your ability to successfully scale.”

How They’d Spend an Extra $100,000

Learning more about customer needs and wants.

Tanase adds, “Having the insight into what will ultimately be of the most value for our customers – and then delivering on that – is the key tenant of our value proposition.”

Team Communication

Global calls.

Tanase explains, “Our team is scattered around the globe. It can be a 9-hour time difference when we talk on the phone or Skype with each other. While some of us are calling it a day, others are just starting their computers. Somehow, we make it work.”

Favorite Saying

“You can’t take it with you when you go.”

Tanase explains, “It’s a derivative of something the Royal Naval officer Frederick Marryat said. It not only applies to money, but other things as well. If you love your car, don’t keep it covered up like Morris Frye.”

* * * * *

Find out more about the Small Biz Spotlight program

Image: ZeroBounce, Liviu Tanase

This article, "Spotlight: ZeroBounce Solves a Problem Many Businesses Don’t Know They Have" was first published on Small Business Trends



RSS Business Feeds

Spotlight: ZeroBounce Solves a Problem Many Businesses Don’t Know They Have

You can’t hope to make an impact with email marketing if your messages don’t get delivered. Many businesses may not realize the effect of undeliverable emails. But ZeroBounce has started opening some eyes. Read about the business and its unique offering in this week’s Small Business Spotlight.

What the Business Does

Offers an email validation and deliverability solution.

Founder and CEO Liviu Tanase told Small Business Trends, “It can be easy to take for granted when an email lands in the inbox. This isn’t always the case. They can end up in the spam folder and sometimes they are not delivered at all. Our service improves deliverability: we help emailers land in the inbox. The people who create email newsletters and promotions work hard on them and there are expenses involved.

“You’d be surprised how inefficient email marketing can become when deliverability begins to deteriorate. It’s not if that happens, it’s when. Email lists degrade fast – on average, around 22% of a database is no longer safe to use in a year.”

Business Niche

Accuracy.

Tanase says, “We have a 98% accuracy and because we believe in what we do. We have a money-back guarantee. That’s extremely rare in the email validation space.”

How the Business Got Started

To help businesses.

Tanase explains, “We were confident in our product and wanted to make our own contribution to the email space. Our customers’ goal is our goal – we want to help them land in the inbox. The tools we provide all work together to accomplish this goal.”

Biggest Win

Getting some major recognition.

Tanase says, “We first made the Inc. 5000 list in 2019. We were all very excited and it’s always a privilege to be recognized for the work you do. It occurred to me that it’s one thing to receive this honor, but what if we could even rank higher? Instead of resting on laurels, we decided to work harder.

“It worked and for the second time, we made the Inc. 5000 list. In 2020, we jumped to number 40 on this list of the fastest-growing companies in the U.S. Also, this year, ZeroBounce took number 9 on the Inc. 5000 Regionals Florida list.

“It was great feedback and also had an incredible impact on our reputation in the industry. It opened the door to a lot of new partnerships and collaborations.”

Biggest Risk

Creating a solution for a problem many customers didn’t know existed.

Tanase explains, “While we knew the email validation platform we built was critical for the market and our customers today, they didn’t widely understand it when we started.”

Lesson Learned

Put support systems in place to support growth early on.

Tanase says, “It’s obviously only in hindsight that you can really look back and determine how closely you were able to match supply and demand with your product. No one really gets it just right, but certainly the closer you can get, the better the customer experience and your ability to successfully scale.”

How They’d Spend an Extra $100,000

Learning more about customer needs and wants.

Tanase adds, “Having the insight into what will ultimately be of the most value for our customers – and then delivering on that – is the key tenant of our value proposition.”

Team Communication

Global calls.

Tanase explains, “Our team is scattered around the globe. It can be a 9-hour time difference when we talk on the phone or Skype with each other. While some of us are calling it a day, others are just starting their computers. Somehow, we make it work.”

Favorite Saying

“You can’t take it with you when you go.”

Tanase explains, “It’s a derivative of something the Royal Naval officer Frederick Marryat said. It not only applies to money, but other things as well. If you love your car, don’t keep it covered up like Morris Frye.”

* * * * *

Find out more about the Small Biz Spotlight program

Image: ZeroBounce, Liviu Tanase

This article, "Spotlight: ZeroBounce Solves a Problem Many Businesses Don’t Know They Have" was first published on Small Business Trends



via Small Business Trends Business Feeds

Optily Releases Ad Spend Optimizer for Small Businesses

ad-spend-optimizer-for-small-businesses.png

New SaaS software lets eCommerce businesses compare ad performance and reallocate budgets with a click of the mouse.  Optily’s Ad Spend Optimizer pits campaigns across Facebook, Google, YouTube, and Instagram to see which one deserves more ad spend.

“Figuring out which ad campaigns are performing the best is a really manual and time-consuming process for many marketers,”  Brendan Hughes, Optily CEO, writes.

“With Optily’s Ad Spend Optimizer, eCommerce businesses can link up their Facebook and Google ad campaigns and get instant recommendations on how best to allocate their budget. They can apply them with a single click. or automate regular recommendations to always apply them, without having to leave the platform.”

Optily Ad Spend Optimizer

He goes on to say this software lets marketers be marketers and not analysts. Online businesses are always strapped for time and resources. Quite often marketers pay the price by wearing several hats.

Hughes supplies the big picture of why it’s hard to get an accurate idea of where digital ad money should be going.

“The walled gardens of Facebook and Google simply don’t talk to each other when it comes to ad data,” he writes. “It makes it really hard to figure out which sources are truly contributing to website traffic or having the best return on ad spend (ROAS). Attribution has always been a major headache for digital marketers.”

Optily can simplify this very time-consuming aspect of their schedule. Then marketers can focus on strategy, creatives, and exploring new avenues for growth.”

Here’s How It Works

The first step is picking a goal like the best return on ad spend (ROAS) as a benchmark. Then the users group ad campaigns together into what are called an OptiGroup. 

Hughes explains what happens next. 

“The algorithm then calculates which of these had the strongest performance and reallocates the same budget  The user then chooses which recommendations to apply.”

They can then choose to use them automatically.

One of the big bonuses here is you don’t need to increase your ad budget. That’s usually the recommendation from platforms like Google and Facebook.

“Optily brings in all the signals from the ad platforms themselves along with Google Analytics, when available,” Hughes says.

They’ve even added some new tweaks to let you see the numbers if you decide to change your spend. They’ve recently added options to change an overall budget and generate new recommendations. These can be applied within the Optily platform instantly.

The software works best with e-commerce businesses. Staying on top of the evolving digital ad landscape is a constant challenge the company relishes.

“Today, Optily caters for ad campaigns from across Google Ads and Facebook Ads. These account for around 83% of digital ad spend.  We already support Microsoft Ads, Pinterest Ads, Snap Ads, and TikTok Ads with our Optily+ service. We’ll listen closely to customers as we develop our next set of innovative features.”

Interested small businesses can book a quick 15-minute demo call with Optily’s Strategy Squad to see the platform in action. Already got ads running? They’ll set you up with a free 14-day trial.

After the free two-week trial, the Accelerate plan with 3 OptiGroups starts at $299/month, reducing to $249 when paid annually.

Image: optily

This article, "Optily Releases Ad Spend Optimizer for Small Businesses" was first published on Small Business Trends



RSS Business Feeds

Optily Releases Ad Spend Optimizer for Small Businesses

ad-spend-optimizer-for-small-businesses.png

New SaaS software lets eCommerce businesses compare ad performance and reallocate budgets with a click of the mouse.  Optily’s Ad Spend Optimizer pits campaigns across Facebook, Google, YouTube, and Instagram to see which one deserves more ad spend.

“Figuring out which ad campaigns are performing the best is a really manual and time-consuming process for many marketers,”  Brendan Hughes, Optily CEO, writes.

“With Optily’s Ad Spend Optimizer, eCommerce businesses can link up their Facebook and Google ad campaigns and get instant recommendations on how best to allocate their budget. They can apply them with a single click. or automate regular recommendations to always apply them, without having to leave the platform.”

Optily Ad Spend Optimizer

He goes on to say this software lets marketers be marketers and not analysts. Online businesses are always strapped for time and resources. Quite often marketers pay the price by wearing several hats.

Hughes supplies the big picture of why it’s hard to get an accurate idea of where digital ad money should be going.

“The walled gardens of Facebook and Google simply don’t talk to each other when it comes to ad data,” he writes. “It makes it really hard to figure out which sources are truly contributing to website traffic or having the best return on ad spend (ROAS). Attribution has always been a major headache for digital marketers.”

Optily can simplify this very time-consuming aspect of their schedule. Then marketers can focus on strategy, creatives, and exploring new avenues for growth.”

Here’s How It Works

The first step is picking a goal like the best return on ad spend (ROAS) as a benchmark. Then the users group ad campaigns together into what are called an OptiGroup. 

Hughes explains what happens next. 

“The algorithm then calculates which of these had the strongest performance and reallocates the same budget  The user then chooses which recommendations to apply.”

They can then choose to use them automatically.

One of the big bonuses here is you don’t need to increase your ad budget. That’s usually the recommendation from platforms like Google and Facebook.

“Optily brings in all the signals from the ad platforms themselves along with Google Analytics, when available,” Hughes says.

They’ve even added some new tweaks to let you see the numbers if you decide to change your spend. They’ve recently added options to change an overall budget and generate new recommendations. These can be applied within the Optily platform instantly.

The software works best with e-commerce businesses. Staying on top of the evolving digital ad landscape is a constant challenge the company relishes.

“Today, Optily caters for ad campaigns from across Google Ads and Facebook Ads. These account for around 83% of digital ad spend.  We already support Microsoft Ads, Pinterest Ads, Snap Ads, and TikTok Ads with our Optily+ service. We’ll listen closely to customers as we develop our next set of innovative features.”

Interested small businesses can book a quick 15-minute demo call with Optily’s Strategy Squad to see the platform in action. Already got ads running? They’ll set you up with a free 14-day trial.

After the free two-week trial, the Accelerate plan with 3 OptiGroups starts at $299/month, reducing to $249 when paid annually.

Image: optily

This article, "Optily Releases Ad Spend Optimizer for Small Businesses" was first published on Small Business Trends



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Keap Debuts New Functions, Uses for Its Small Business Tool

new-functions-and-tools.png

Small business automation is picking up speed this year.  And a company that’s already tweaked its automation tools are at it again. Keap’s new updates to Easy Automations include automatic invoice follow-ups.

“Keap is an all-in-one sales and marketing automation platform. We combine CRM, marketing automation, sales automation and eCommerce, ” says Scott Martineau, co-founder and CMO of Keap. “Keap helps small businesses automate repetitive tasks to save time, increase sales and eliminate business chaos.”

Keap Updates Automation Tools for Small Business

The company announced Easy Automations last October. In April, Keap expanded Easy Automations, releasing new templates and triggers.

The new tools are also automated. With the updates, you can follow up automatically when an invoice is sent. Plus, they allow small businesses the ability to quickly follow up on leads , book appointments, send reminders, and follow up after a purchase.

The new tweaks are designed to automate repetitive tasks so small business owners can concentrate on increasing profit.

Martineau included some specific examples.

“A business consultant who is offering a free initial consultation can use Easy Automations,” he says. “They can automatically send out a message (email or text) when a lead fills out a form on their website.”

The automatic follow-ups work for appointment reminders too. Business coaches can set up automatic emails to prompt clients to complete their homework on schedule. These updates help entrepreneurs and small business owners use their time and energy wisely.

Sales Teams

Sales teams need to pay attention to these updates. You can add a tag and create a task for a follow-up call that helps to convert more leads.

Best of all, the updated program works across a wide swath of small businesses.

“Any small business no matter their size or vertical can benefit from Easy Automations,”  Martineau says. He adds the way they choose to use the tool and what they automate will vary.

While there is no business vertical that will benefit more than the other, there were some small caveats.

Repetitive Tasks

“Businesses that can benefit most from Easy Automations are those with a higher customer volume and many repetitive tasks,” Martineau says adding how fast the tool works. “Keap users can typically automate their first task in under 5 minutes. If you are not a Keap user, you can sign up for a free trial to see how Easy Automations work.”

Future Plans

Finally, he outlined some future plans.

“We see many more templates and automations available in the future. The more feedback we get from our customers about what they need to automate, the more we can expand,” he says. “Seeing the impact to our customers has made the expansion of Easy Automations a top priority for Keap. As we expand, more tasks will be automated.  And that means more growth for entrepreneurs.”

Image: keap

This article, "Keap Debuts New Functions, Uses for Its Small Business Tool" was first published on Small Business Trends



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Keap Debuts New Functions, Uses for Its Small Business Tool

new-functions-and-tools.png

Small business automation is picking up speed this year.  And a company that’s already tweaked its automation tools are at it again. Keap’s new updates to Easy Automations include automatic invoice follow-ups.

“Keap is an all-in-one sales and marketing automation platform. We combine CRM, marketing automation, sales automation and eCommerce, ” says Scott Martineau, co-founder and CMO of Keap. “Keap helps small businesses automate repetitive tasks to save time, increase sales and eliminate business chaos.”

Keap Updates Automation Tools for Small Business

The company announced Easy Automations last October. In April, Keap expanded Easy Automations, releasing new templates and triggers.

The new tools are also automated. With the updates, you can follow up automatically when an invoice is sent. Plus, they allow small businesses the ability to quickly follow up on leads , book appointments, send reminders, and follow up after a purchase.

The new tweaks are designed to automate repetitive tasks so small business owners can concentrate on increasing profit.

Martineau included some specific examples.

“A business consultant who is offering a free initial consultation can use Easy Automations,” he says. “They can automatically send out a message (email or text) when a lead fills out a form on their website.”

The automatic follow-ups work for appointment reminders too. Business coaches can set up automatic emails to prompt clients to complete their homework on schedule. These updates help entrepreneurs and small business owners use their time and energy wisely.

Sales Teams

Sales teams need to pay attention to these updates. You can add a tag and create a task for a follow-up call that helps to convert more leads.

Best of all, the updated program works across a wide swath of small businesses.

“Any small business no matter their size or vertical can benefit from Easy Automations,”  Martineau says. He adds the way they choose to use the tool and what they automate will vary.

While there is no business vertical that will benefit more than the other, there were some small caveats.

Repetitive Tasks

“Businesses that can benefit most from Easy Automations are those with a higher customer volume and many repetitive tasks,” Martineau says adding how fast the tool works. “Keap users can typically automate their first task in under 5 minutes. If you are not a Keap user, you can sign up for a free trial to see how Easy Automations work.”

Future Plans

Finally, he outlined some future plans.

“We see many more templates and automations available in the future. The more feedback we get from our customers about what they need to automate, the more we can expand,” he says. “Seeing the impact to our customers has made the expansion of Easy Automations a top priority for Keap. As we expand, more tasks will be automated.  And that means more growth for entrepreneurs.”

Image: keap

This article, "Keap Debuts New Functions, Uses for Its Small Business Tool" was first published on Small Business Trends



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